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Marketing strategy : text and cases /

Hartline, Ferrell

Marketing strategy : text and cases / Ferrell Hartline. - 6th ed - New Delhi : CENGAGE Learning, 2018 - xxiv, 587 p. : ill. ; 26 cm

Includes index.

ISBN: 9788131531822

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / FEM

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