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Emotion marketing : the Hallmark way of winning customers for life /

Robinette, Scott

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette, Claire Brand and Vicki Lenz. - 1st ed - New York : McGraw-Hill, 2001 - xvii, 247 p. ; 24 cm

Includes bibliographical references (p. 233-237) and index.

ISBN: 0071364145

LCCN: 00065374

Subjects--Topical Terms:
Marketing
Customer relations
Consumer satisfaction

LC Class. No.: HF5415 / .R5553 2001

Dewey Class. No.: 658.8 / ROE

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