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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar. - 11th ed - Delhi : Pearson, 2016 - xx, 508 p. : pictures, ill, figs, tables, ; 26 cm

Includes index.

ISBN: 9789332555099

Subjects--Topical Terms:
Consumer perception

Dewey Class. No.: 658.8 / SCC

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