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International marketing /

Cateora, Philip R

International marketing / Philip R Cateora, Mary C Gilly and John L Graham. - 16th ed - Chennai : McGraw Hill Education (India) Pvt. Ltd., 2018 - xxxiii, 638 p. : pictures, ill. ; 28 cm

ISBN: 9789387432321

Subjects--Topical Terms:
Management

Dewey Class. No.: 658 / CAI

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