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Global Marketing Strategy: An Executive Digest /

Schlegelmilch , Bodo B.

Global Marketing Strategy: An Executive Digest / Bodo B. Schlegelmilch. - 2nd ed. - Switzerland : Springer , 2022. - 416 p. : 23 cm.

ISBN: 9783030906672

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / SCG

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