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Qualitative Research Methods for Media Studies /

Brennen, Bonnie S.

Qualitative Research Methods for Media Studies / Bonnie S. Brennen. - 4th Edition - London : Routledge, 2025. - vii, 283 p. : ill. ; 22 cm.

Previous edition: 2021.

Includes bibliographical references and index.

1. Getting Started 2. Doing Qualitative Research 3. Interviewing 4. Focus Groups 5. History 6. Oral History 7. Ethnography and Participant Observation 8. Textual Analysis 9. Doing Qualitative Research in the Time of A.I.

9781032600727


Mass media--Research--Methodology.

302.23072 / BRQ
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