Radical E : From GE to Enron Lessons on How to Rule the Web /
Kurtzman ,Joel .
Radical E : From GE to Enron Lessons on How to Rule the Web / Joel Kurtzman , Glenn Rifkin . - 1st ed. - New York : John Wiley and sons , 2001. - 213 p. : 23 cm.
Includes index .
0471410470
E‑business strategies
Digital marketing
Corporate internet adoption
Business transformation through technology
Case studies: GE, Enron, Victoria’s Secret, and others
658.8 / KUR
Radical E : From GE to Enron Lessons on How to Rule the Web / Joel Kurtzman , Glenn Rifkin . - 1st ed. - New York : John Wiley and sons , 2001. - 213 p. : 23 cm.
Includes index .
0471410470
E‑business strategies
Digital marketing
Corporate internet adoption
Business transformation through technology
Case studies: GE, Enron, Victoria’s Secret, and others
658.8 / KUR