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Essentials Of Service Marketing : Concepts, Strategies And Cases /

Bateson, John E.G.

Essentials Of Service Marketing : Concepts, Strategies And Cases / John E.G. Bateson and K. Hoffman - 2nd ed. - India : Thomson press, 2002. - 569 p. : 26 cm.

ISBN: 9812406034 9789812406033

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 / HOE

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