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Business to business marketing : analysis & practice in a dynamic environment /

Giglierano, Joseph J.

Business to business marketing : analysis & practice in a dynamic environment / Joseph J. Giglierano and Robert P. Vitale - 1st ed. - Canada : Thomson South-western College, , 2002. - 534 p. : 25 cm.

ISBN: 9812406077

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / VIB

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