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student aid : essemtials fo marketing /

carthy, E. Jerome mc

student aid : essemtials fo marketing / E. Jerome mc carthy, and william D. perreault, jr - 1st ed. - USA : RD, 1985 - vii, 294 p. : ill, ; 22 cm.

Includes index.

ISBN: 0256033013

Subjects--Topical Terms:
marketing

Dewey Class. No.: 658.8 / MCE

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