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cases in marketing management /

Kenneth , Bernhardt

cases in marketing management / Bernhardt, Kenneth and Thomas c. kinnear - 1st ed. - USA; BPI/IRWIN, 1988 - 767 p, ill, ; 23 cm.

Includes bibliographical references and index.

ISBN: 0256036764

Subjects--Topical Terms:
marketing

Dewey Class. No.: 658 / BEC

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